Two Buses

There is a Lincoln commercial where a highly salaried Matthew McConaughey, driving said Lincoln, says something like : "it's all about the journey. Not the destination. "

I don't have Matthews dulcet pipes, nor his thin handsome rugged  good looks, but I can assure Lincoln and many other car companies, in these last two bus rides, it was most certainly not about the journey. Rather the destination.

Keep that in mind when you are advertising to families.

And I don't  even have one.